Once DenTech's brand redesign was complete, a new website was desperately needed. Their dated website didn't represent half of the capabilities they had acquired over the years, nor did it implement any responsive or SEO practices. Because of this, they were getting no organic traffic, so building a website from scratch made the most sense, as it was not detrimental to leads. The new website increased organic traffic 8 fold from 2020-2021.

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